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How Automating Community Engagement Drives Growth for Coworking and Flex Space Operators

By A Baker, Marketing @ UltraSoft.Tech   Published on August 04, 2025
Automated tools help you send timely updates, schedule events, welcome new members, and keep everyone in the loop all while freeing your team to focus on strategy and service

In the coworking and flex space industry, real estate is just the starting point. What members really stay for is community: serendipitous conversations, events, introductions, and a sense of belonging. But creating those connections at scale is hard to do manually, especially when operators are juggling billing, onboarding, staffing, and space management.

The smartest operators are now turning to automation to amplify human interaction.
 

Automating Engagement Means Scaling Impact

Think of your community team as curators of experience. Their time is best spent nurturing key relationships and creating meaningful touchpoints, not copying calendar links into emails or chasing RSVP forms.

With purpose-built automation tools, operators can:

  • Automatically send welcome emails and community guides to new members

  • Trigger birthday messages, work anniversaries, and personalized check-ins

  • Promote upcoming events through multi-channel campaigns

  • Gather feedback after events or major announcements

  • Highlight member wins in newsletters or dashboards

  • Match members with similar interests or industries for intros

When this is baked into your workspace platform, it becomes seamless. Every message, reminder, and moment feels intentional, because it is.
 

Engagement Drives Retention and Revenue

Members who feel actively connected to their coworking community are more likely to renew and more likely to refer new members.

Automation turns community from a vague concept into a measurable business driver. More RSVPs, more referrals, higher retention—without adding headcount or sacrificing consistency.

By mapping key member milestones (move-ins, anniversaries, event attendance, etc.) to engagement workflows, operators can create “set-it-and-scale-it” journeys that feel human and proactive.
 

Event Management Without the Manual Work

Events are a pillar of community-building, but between scheduling, promoting, managing attendance, and following up, they can consume more time than expected. With the right tools, operators can:

  • Schedule recurring or one-off events with a branded template

  • Automatically notify members via email or app

  • Sync RSVPs to member profiles

  • Trigger reminders and follow-up surveys

  • Showcase upcoming events on digital displays or mobile dashboards

This gives your team the power to run more events with fewer mistakes, and your members more reasons to engage.
 

A Platform That Connects It All

Just like billing and onboarding, community engagement shouldn’t live in a patchwork of apps and spreadsheets. The most effective coworking software platforms integrate engagement automation directly into the member experience.

That means:

  • One dashboard to track engagement, event ROI, and member satisfaction

  • Automated workflows that personalize touchpoints at scale

  • Centralized communication across email, mobile, and web

  • A consistent brand voice across every interaction

When you automate the admin, your team can double down on what matters: community.
 

From Connection to Growth

Community is a competitive edge. When members feel connected, supported, and seen, they stay longer and tell others.

By automating the repetitive pieces of community engagement, flex space operators make more room for creativity, strategy, and authentic human connection—at scale.
 

The Future of Flex Space Is High-Touch, Low-Lift

Member expectations are rising. Community needs to be consistent, personal, and active…every day. The only way to deliver that across multiple locations and teams is through thoughtful automation.

UltraSoftBIS brings this all together. By integrating automated community workflows with your existing operations (onboarding, billing, space management), you can deliver meaningful engagement at scale, without adding complexity.

Ready to unlock scalable connection and retention?
Contact us for a demo or see how automation can transform your community strategy.

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