UltraSoftBIS Cloud

How Automating the Sales Process Can Transform Flexible Workspace Management — and Why a Good CRM Matters

By H Biswas, CEO @ UltraSoft.Tech   Published on June 28, 2025
Flexible workspaces thrive on speed and simplicity. Automating the sales process with a CRM like UltraSoftBIS enables instant responses, real-time bookings, and centralized management of flex spaces

Within the bustling ecosystem of flexible workspaces, coworking spaces, serviced offices, and business centers, delivering a speedy seamless customer experience while efficiently managing operations is critical to growth. 

Automating the sales process with an integrated CRM like UltraSoftBIS not only accelerates lead conversion, but also enhances client satisfaction and operational efficiency.

The Importance of Speed and Simplicity in Sales Automation

Research consistently shows that fast responses are key to winning new business. According to industry data, 90% of customers value immediate replies when contacting a service provider, with 60% expecting responses within 10 minutes. UltraSoftBIS instantly automates the initial response upon receiving a sales lead, ensuring no inquiry goes unanswered. This speed prevents potential clients from turning elsewhere and sets a professional tone from the first interaction.

Real-Time Sales, Booking and Instant Payment for a Frictionless Experience

Today’s clients expect more than just availability; they want to complete their purchase or space booking in seconds. UltraSoftBIS enables real-time visibility of offices, meeting rooms, and coworking spaces availability. 

For private office rentals: the sales team can use customized templates with mergeable fields from the CRM system to automate the entire sales process—from introducing available spaces and sending follow-ups, to confirming viewings with a location map and the sales manager’s contact details, and delivering a professional proposal that clearly outlines the offices, services, and available discounts. This automates the entire sales process, eliminating hours of editing and duplication, accelerating deal closure, and improving the success rate.

For meeting room bookings: prospective customers can reserve meeting rooms, pay, and receive confirmation immediately through a simple, user-friendly interface. This eliminates the traditional back-and-forth of phone calls and emails, reducing friction and dramatically improving conversion rates.

Typical Challenges Without a Robust CRM or Sales Automation

Many flexible workspace operators struggle without a dedicated CRM system tailored to their industry. Without proper automation:

  • Sales teams must manually prepare responses to every inquiry, risking delays and inconsistencies.

  • Confirmation emails and viewing schedules are handled manually, increasing errors and customer frustration.

  • Critical sales data is scattered across spreadsheets, emails, or generic software, making follow-ups and reporting cumbersome.

  • There is no single system that pulls information from sales, bookings, payments, and client communications to create instant confirmations, contracts or billing.

A typical business without a specialized CRM wastes valuable time and resources on repetitive tasks, resulting in lost sales opportunities and dissatisfied customers and sales team.

Why Every Workspace Business Needs a CRM Designed for Their Sales Process

A truly effective CRM automates the entire sales journey with just a click, grabbing inquiry data, preparing personalized confirmations, and sending viewing invitations instantly without manual input. Unlike generic tools like Google Workspace or popular CRMs such as HubSpot, UltraSoftBIS is a 100% CRM solution built exclusively for the flexible workspace industry. Our system:

  • Seamlessly creates documents from any data input, eliminating the need to switch or integrate multiple platforms.

  • Automates every step of sales from lead capture, booking confirmation or sales proposal to completing the deal.

  • Reduces human error by minimizing manual data entry and duplication.

  • Measure sales performance

  • Save time and money

Centralized Management of Flexible Workspace Operations

One standout feature of UltraSoftBIS is its ability to unify sales and management of multiple workspace types — meeting rooms, coworking desks, private offices and contract services — within a single platform. This integrated approach makes it easier for operators to accommodate diverse client needs and manage resources efficiently. Automated billing and seamless data transfer to financial systems reduce manual errors and free staff from administrative burdens, allowing them to focus on enhancing client relationships and improve customer service.

Unlocking Insights with Advanced Reporting Tools

Beyond streamlining sales and bookings, UltraSoftBIS delivers powerful analytics that reveal customer booking trends, inquiry-to-deal conversion ratio, sales performance, occupancy rates, peak demand times, client demographics, move-ins and move-outs. These insights are crucial for workspace operators aiming to optimize space utilization, tailor marketing strategies, adjust pricing models, introduce targeted promotions and become profitable. 

Data-driven decision making fueled by CRM reporting drives sustainable growth and profitability.

 

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